For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.
Why it’s difficult to track social media ROI
The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.